About Us

Founded in 2006, Electric Mobility Canada is a national industry association that works to advance electric transportation in order to support the Canadian economy while fighting climate change and air pollution.

Our Mission

To enable and accelerate the transition to sustainable electric mobility in Canada through advocacy, collaboration, education, and thought leadership, with the ultimate goal of creating a cleaner, healthier, and more prosperous future for all Canadians.

Our Vision

To be the unifying and authoritative voice for the transition to electric mobility across Canada.

Our Strategic Focus Areas

Drive Advocacy and Policy

EMC should focus on advocating for policies and initiatives that support the growth of the electric mobility sector and ensure that consensus positions of members are heard by policymakers.

Serve as a Hub for Collaboration and Learning

EMC should facilitate collaboration and learning among industry players, policymakers, and other stakeholders to promote the adoption and integration of electric mobility solutions.

Establish Thought Leadership

EMC should establish itself as a thought leader in the electric mobility space by conducting research, providing education, promoting best practices and raising public awareness of the benefits of electric mobility and the importance of sustainable transportation solutions for Canada’s future.

Annual Reports

EMC Annual Report 2016 Cover

Staff

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Daniel Breton

President and CEO

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Daniel Breton

President and CEO

Daniel Breton is President and CEO of Electric Mobility Canada, one of the oldest associations dedicated to the electrification of transportation in the world. This organization has more than 200 members, including electricity suppliers, vehicle manufacturers, cities, universities, unions, technology companies, research centers, government departments, environmental NGOs, electric vehicle owners’ associations, fleet managers, etc. A former Quebec Minister of the Environment, Sustainable Development, Wildlife and Parks, he was the first elected official in charge of a government strategy for the electrification of transportation in Canada in 2012. He graduated in sustainable carbon management and has written several books about transportation electrification, climate change, air pollution and energy transition since 2009. 

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Maureen Shuell

Chief Operating Officer

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Maureen Shuell

Chief Operating Officer

As Chief Operating Officer of Electric Mobility Canada, Maureen Shuell has responsivity for operations and finances; the Board of Directors, committees, and governance issues; strategic planning and tracking; membership; business development; events; staffing issues; and the foundation of a new related organization, Accelerate: Canada’s ZEV Supply Chain Alliance. She also supports government relations efforts with all orders of government. She has experience working in political and not-for-profit environments leading communications strategies, government relations projects, large-scale conferences, and senior level collaborations as a consultant. In 2019 she founded Autonomous Transportation Canada with support from an extensive network of senior-level partners from business, government, academia, and not-for-profit associations advancing the future of cities, infrastructure, and interconnected mobility.  

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Louise Lévesque

Senior Policy Director

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Louise Lévesque

Senior Policy Director

As Senior Policy Director at Electric Mobility Canada, Louise Lévesque focuses on electric mobility issues by conducting research & analysis, supporting government relations and leading EMC’s topic working groups: Utilities, EV Charging Infrastructure, EV Batteries, and ZE MHDVs. No stranger to the Canadian electric vehicle (EV) space prior to joining EMC’s team in January 2022, Louise has decades of cumulated experience in communications, marketing, and public relations. Just before her current role at EMC (2015-2022), Louise was working as a consultant offering communications, research and planning services for companies and organizations centred on EVs and charging. 

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Christopher May

Director of Advocacy

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Christopher May

Director of Advocacy

As a trusted government affairs strategist and advocacy leader, Chris May has successful experience supporting effective government interactions including within the electricity sector.  He started his career in the Ontario Legislature and the House of Commons where he gained a unique perspective of government operations and public advocacy campaigns. His reputation for relationship building and advocacy resulted in his expertise being sought after by legislators, bureaucrats, and not of profit organizations both within Canada and globally.  Based in St. Catharines, Ontario, he is fluent in Canada’s official languages. 

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Sandra D’Sylva

Project Manager

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Sandra D’Sylva

Project Manager

Sandra joined the Electric Mobility Canada team in July 2023 as project manager. She previously worked in the clean technology field commercializing innovative and sustainable waste-to-resources and plastics recycling solutions. Sandra has a wealth of experience in business development, organizational advancement, stakeholder engagement and liaison, conference design and event planning. In addition to delivering projects, she has provided leadership in fostering strategic alliances, international partnerships, and collaborations. Based in Montreal, she is bilingual in English and French, and is well-versed with both the public and private environments. She has worked professionally in Canada, Europe, and Japan. 

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Anna Schuett

Director of Communications

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Anna Schuett

Director of Communications

As Director of Communications at Electric Mobility Canada, Anna Schuett is responsible for member and external communications, including media relations, social media content creation and strategy, as well as the annual conference and other events.  She has a background working in similar roles at the Canadian Urban Transit Association and other not-for-profit and charity organizations.  She has developed both strategy and implementation for a variety of sponsorship, fundraising, digital and communications programs. A graduate of Brock University, she has also studied public relations in a post graduate certification program. 

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Anne Lafaury

Communications and Events Coordinator

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Anne Lafaury

Communications and Events Coordinator

Anne Lafaury is responsible for communicating EMC and industry news to members through weekly newsletters and social media, maintaining the EMC website, providing marketing support for EMC’s annual conference, and maintaining member relations. Anne also supports the planning of EMC events, both in person and virtual. She is a recent graduate of the University of Toronto with an  Honours  Bachelor of Arts in Urban Studies and Human Geography, and recently obtained a certificate in sustainable building materials from Parsons School of Design. 

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Rima Said

Operations and Membership Coordinator

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Rima Said

Operations and Membership Coordinator

Rima Said joined Electric Mobility Canada in June 2023 and she assists the EMC leadership in the coordination of operations and memberships. She provides administrative, membership, and financial support to the organization. Rima brings a wealth of pan-Canadian administrative experience: she worked for a for-profit, non-profit, and academic institution, where she held the roles of program assistant, special project support, and assistant director. She holds a BA in Child and Youth Care from the University of Victoria.  

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Abdelhak Harbi

Project and Working Group Coordinator

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Abdelhak Harbi

Project and Working Group Coordinator

Abdel Harbi joined Electric Mobility Canada (EMC) in October 2024. He supports EMC’s working group initiatives, project reporting, and funding applications, while also contributing to analytical research. Abdel brings a robust background in economic analysis, project coordination, and policy research. In his previous roles as a research assistant and analyst, he contributed to academic studies and policy recommendations. Abdel holds an MA in Economics from the University of Ottawa.

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