Facts Drive Growth

Support the EV availability standard

Evidence shows the EV Availability Standard will strengthen Canada’s economy, protect public health, and expand consumer choice.

We’re on a mission to increase public awareness of the economic, environmental, and health benefits of Canada’s ZEV mandate and to counter misinformation with facts.

At EMC, we know that informed decisions start with solid data. Our Facts Drive Growth campaign showcases key insights and evidence-based messages that highlight the economic and environmental benefits of electric vehicles in Canada.

These posters bring the facts to life, illustrating the impact of evidence-based action on building a sustainable future. Explore the series to learn more on the importance of protecting the ZEV mandate:

Setting the record straight on Canada’s EV policy

Misinformation about Canada’s Zero-Emission Vehicle (ZEV) Standard is spreading quickly, but the facts tell a very different story. These key messages cut through the noise — highlighting how the policy supports jobs, protects consumers, reduces pollution, and ensures Canada doesn’t fall behind in the global clean transportation shift.

On market certainty: Regulation provides the predictability investors need. Without it, EV manufacturing, fleet upgrades, and charging infrastructure stall.

On the “Free Market” argument: The market is already distorted — by massive fossil fuel subsidies, past auto bailouts, and government supports for combustion vehicles. EV rules level the playing field.

On Canada’s vehicle efficiency: Canada ranks dead last among industrialized countries for fleet fuel efficiency. That’s unacceptable for a G7 country and must change.

On past voluntary agreements: Canada tried voluntary targets with automakers. They missed by 95%. Experience shows: voluntary doesn’t work. Regulation does.

Learn more

Want to dive deeper into the facts behind Canada’s transition to electric mobility? These op-eds explore the economic, environmental, and policy impacts of EV adoption, offering insight and analysis from Electric Mobility Canada.

On light-duty vehicles: No time for 51st state policies

Mississauga Mayor Carolyn Parrish confirms that no one from the City of Mississauga reviewed or signed the Auto Mayors’ letter calling for repeal of the EVAS mandate 

Get involved – we want to hear from you!

We’re looking for passionate members and supporters to appear in short videos as part of this campaign.

All you need to do is fill out this form and we’ll be in touch with talking points and simple filming instructions.

Why participate?

  • Raise your organization’s visibility in a national campaign
  • Help shape the public narrative with trusted, fact-based messaging
  • Add your voice to a growing coalition advocating for Canada’s clean energy future

There’s strength in numbers — and by adding your voice to our video campaign, you’re helping show just how powerful and united our electric mobility community truly is. Let’s protect Canada’s ZEV mandate together.