UberÉLECTRIQUE Launches in Montreal
Electric Mobility Canada is pleased to announce that Uber Canada launched today the UberÉLECTRIQUE program in Montreal in partnership with EMC and the Association des véhicules électriques du Québec (AVEQ). This is a first step for Uber Canada towards supporting more electric mobility in ridesharing. Working with close to 100 driver-partners who currently operate an electric vehicle (EV) on the Uber platform and leveraging the expertise of AVEQ and EMC, Uber will actively assess the opportunities and challenges of electrification in ridesharing. Uber will also promote awareness to hundreds of thousands of Montreal riders and drivers on the benefits of clean mobility solutions.
Through this new initiative, Uber aims to empower driver-partners to be champions for a shared, electric future. Uber will be deploying EV educational materials to a large part of the Montreal population who use the service. When requesting an Uber, riders will now receive an in-app notification when they have been paired with an EV. Once in the car, an AVEQ fact sheet will be offered to riders so they can learn more about the benefits of electric mobility. And, after each EV trip, riders will receive an email containing additional educational info on EVs.
In addition, Uber is making a series of in-app product improvements specifically for EV driver-partners. Starting now, the threshold for EV partners to be notified about a long-distance trip request will be reduced, helping them to better balance extended trips with car battery life.
Thanks to memoranda of understanding signed with EMC and AVEQ, Uber intends to share data on UberÉLECTRIQUE statistics with its EV partners. The goal of this undertaking is to help share finding and jointly support policies that favour electrification in ridesharing and encourage more and more Quebecers to adopt EVs.
“Electric Mobility Canada is eager to begin working with Uber to promote electrification with drivers-partners and ridesharing riders,” stated Catherine Kargas, Chair of EMC. “The awareness and education Uber will be offering to its drivers-partners and riders will have a significant impact in making Quebec a model for sustainable transportation.”